3.2 | Personas

The three ideas we generated in last post further narrowed down our main target groups. We thought the first and the third idea was similar enough to be combined into one «big» idea (or the two sides to the same coin, if you like), so we based the personas, the scenarios and the storyboards mainly around those.  A two-in-one solution, so to speak.

While we conducted our expert interview with mr. Bisseberg, the conversation never strayed from the fact that our main target group was students, but it also made us aware that these students also included users all the way down to elementary school pupils! Another group that was also brought up, was the presence of teachers, professors, and educators. On the account of this information, it felt natural to base our personas on these three users.

Without further ado, let us introduce..

PERSONA 1: THE UNIVERSITY COLLEGE STUDENT

PERSONA 2: THE HIGH SCHOOL STUDENT

and last, but not least

PERSONA 3: THE MIDDLE SCHOOL TEACHER

The personas are an important tool to visualize our main target users and the situations/scenarios in which they will most likely use our product.

Persona template by Alexander Georges.