1.2 Expert Interview

Expert Interview

We interviewed an employee at Halden tourist informaiton and that gave us more knowledge about museums.  

The interview was conducted at Visit Halden (Halden tourist information) office.  We conducted the interview by visiting the office and asked if some of the employees had the time to answer some questions about students, museums and social media. Letting the person know that we are looking in to how they can make themselves more attractive for students between 18-25, and how the try to reach the students. After the presentation the person agreed to answer the question. We asked if the person wanted anonymous and if it was okay to post everything from the interview on a blogg for hiof. We got permission. The interview lasted about 15-20 minuets. There was one of us that asked the questions and one that took notes.

The theme was chosen to see if we could find a solution to make students appreciate and visit museums more often, what the museums can do, and if they need to be more active on social media to market the museums. 


The interview was done in Norwegian, with the following questions: 

Er det mange studenter i alderen 18-25 år som besøker museet? 

  • Nei i grunn ikke, spesielt ikke når de kommer fra samme by. Det er kanskje litt mer attraktivt om man besøker en ny by da man ikke kan like mye om den som man gjør med sin egen 

Hvordan markedsførere dere museet for studenter i dag? 

  • Vi hadde stand Høyskolen i Østfold under de første dagene i  august. Vi har også lagt igjen brosjyrer i resepsjonen. 

Hvilke sosiale medier bruker dere i dag? (app, instagram, facebook, snapchat) 

  • Vi bruker for det meste Facebook og Instagram.  

Er studenter er del av deres fokusgruppe 

  • Ja det vil jeg absolut si at de er 

Vurderer dere å bruke mer digitale verktøy(app) i museet for å studentene? 

  • Jeg føler at vi allerde bruker det. 

Har dere i dag studentrabatthvor mye? 

  • Vi har rabatter for ungdomsskole elever, men desverre ikke for høyskolestudenter. Vi har også rabatt for våre medlemmer av visit halden.  

Hvordan kan dere forbedre tilbudet for studenter? 

Føler dere at museet følger med i den stadige mer digitaliserte hverdagen? 

  • Ja, flere og flere utstillinger blir digitaliserte. Vi prøver jo å følge med. 


We only took notes on paper and have no recording or video of the interview.We asked the person if it was okay if  we wrote down what was said. Looking back at how the interview went, we came to the conclusion that it could have been better to record the interview. By using this technique, maybe the person would have felt more comfortable and given us better and fuller answers.

We found out that we could have been more prepared before conducting the interview, and spent more time preparing the questions to make them better. During the interview there were some questions that did not fit in, so we ended up not asking them. After some questions we felt that maybe this were not the expert person we should have interviewed, so we went in the typical beginner mistake for conducting an interview. Looking back, we could have used the 5 WHY technique.   

We found out by the employee who agreed to speak with us that students don’t go to the museums as much as the museums would like them to. The person at visit Halden said that since the students already had been to the museums in a younger age on school trips, they feel like they know everything about the local museums. When they go on trips to other cities, they feel like students visit the museums more. The employee felt like they are keeping up with social media that the student use such as Facebook and Instagram. During the interview we got some information brochures but when we looked through them, we could not find” follow us on facebook or instagram” anywhere, it was only the homepage. If we go on the homepage to Østfoldmuseene there were a lot of good information about the museums, and links to all the social media the different museums are active on. To conclude this expert interview, we can agree with the expert we talked to that students between the age 18-25 do not visit museums that often.