2. Define research questions

For this assignment, we decided to use an affinity diagram to further explore our topic question, “how to make museums more attractive for students 18–25”. We chose this because we felt like this would be the most efficient method to use and would generate the best results. This method will also let our mind work more freely, which, eventually, lead us to look at our main problem from a different angle. The process of making an affinity diagram lets your brain run freely. Furthermore, it does not have any limitations, which ends up with the creation and discovery of new ideas that you may not have initially thought of. Since we already had collected the raw data from our literature search, expert interview, and culture probe, we can use the affinity diagram method.  

To make an affinity diagram, we used an A2 paper and post-it notes in three different colors: green, purple and pink. We started with the green post-its, and wrote down the data from our literature search, expert interview, and culture probe. We wrote down words and phrases that can help us to synthesize our data. Afterwards, we randomly spread the green post-its on the A2 paper. We cam up with the following phrases:

  • Modern museums would be more attractive. 
  • Would go with school or family. 
  • Would not visit none interactive. 
  • Students would not follow on social media. 
  • Youth involved in museum planning. 
  • Usually visits museums when in other cities than their hometown. 
  • Would not visit old museums. 
  • Social media is the new way to learn, create, communicate and develop. 
  • Would like to be a part of the exhibit 
  • Visit science museum. 
  • Technology plays a big part in modern society. 
  • Building a digital database of information 
  • Promotes their museums om social media 
  • Museums use a lot of resource on social media marketing. 
  • Does not visit museums in hometown. 
  • Would visit museums on vacation. 

Figure 1: The green post-it notes which contain data from our literature search, expert interview, and cultural probe

After doing this, we started moving the green post-it notes around, made groups and looked for patterns. Next, we went over the post-its once more to see if the groups we had made were too large and to determine if we needed to separate them further into smaller and more defined groups. After we had placed all the notes into groups where we wanted them, we used the purple post-it notes to label the groups into the following:

  • Personal preference 
  • Involvement 
  • Where and who 
  • Digitizing 
  • Social media 

Figure 2: Re-arranging the green post-it notes into groups

Figure 3: Labeling the groups based on the aspects presented by each groups

Afterwards, we used two or three phrases to describe the categories we have by using the pink post-its.

Personal preference: 

What the students would like to, and not like to visit. 

If they like old or new museums. 

Where and who: 

Where they would like to visit the museums.

If they would like to with family, school, or by themselves. 


The student would like to be more involved.

Being invited to the museums with either free or discounted entrance. 


Would like a more digitized and interactive museums.

More technology. 

Social media: 

Museums uses a lot of recourses to promote themselves on social media.

Student do not want to follow museums on social media. 

Figure 4 & 5: Organizing and defining the groups


After using the method of affinity diagram, we reached to the conclusion that we would like to focus on the digitizing and technology aspects that museums either use or not use. When it comes to the use of social media, there were numerous pros and cons. Even though the museum uses social media active, the students would not like to follow the museums’ respective social media accounts. From our research from the culture probe, we found that the students would not like to visit the Fredriksten festing museum. So we want to focus on using technology like 3D, AR, VR or maybe hologram to make the museum more fun and attractive. After conducting the column in our affinity diagram, we saw that our digitizing group would give us most information for our new topic question.   

We found a new topic question to work with: “How can the use of technology make Fredriksten festning museum more attractive for students between 18-25?”. This new topic was decided on during the process of making the affinity diagram. While we connected and grouped the different groups from the affinity diagram, we observed that students spend more time using technology, i.e., through their smart phones. We think it will be fun if we use technology like 3d, AR, VR or hologram to make the museum more up to date for the students. Consequently, we came up with the conclusion that if we could develop tools and art installations using available technology, it would greatly benefit the Fredriksten festning museum and their attractiveness for the visitors. With the constant development of the world of technology, it would be easy to use this as a tool which the museum can work with in the years to come.

Our users need technology because it will make their experience at the museum Fredriksten festning more attractive and exciting.