Reflections – Ideate

Our reflections of the ideate phase

The ideate phase was probaly the most important phase for us. We worked together as a group, and got a greater understanding for generating ideas.

We had so many ideas between us, and it was at first very difficult to chose the “best” idea without saying that some of the other ideas might be “not as good”.

However we found a great solution in giving each of the ideas points, and the one with the most points won.

Personas, Scenarios and Storyboards

After the idea selection process, we were left with one idea. This was the Smart Card app.

For our app we have many different user groups. The Smart Card app is usable for most people. However, our biggest user group are students, and that is our biggest focus.

Our first persona is Henrik. He is a hard working 23-year-old, wanting to be better at controlling his economy. He is very responsible, but not very organized. The Smart Card app is therefore very helpful for him, because it helps him being in control and learning how to be organized with his money.

In Henrik’s storyboard he is at the store, wanting to buy food for the next few days. He uses the Smart Card app to be able to make smart choices.

Our second persona is Lisa. She is very bad at splurging money and thinks it’s impossible to be able to save up enough money to buy makeup. The Smart Card app forces her to not splurge money and makes it easier to save up for her dream makeup kit.

In Lisa’s storyboard she is at the cafeteria at school, and wants to buy food there. Thanks to the Smart Card app she decides to go home and eat the food there instead.


Henrik is at the store to buy food on
a Friday after school. He needs food
for the whole weekend and haven´t
planned anything ahead. He opens
up the Smart Card app on his phone,
connected to his Smart Card.
The Smart Card has a set limit he can
spend on food that day. It´s enough
to cover the whole weekend, but
not to splurge on anything else.
He buys cheap and reasonable food and makes smart choices.

Lisa is at school. Its 12 o´clock
on a friday, and she is very hungry.
She wants to go to the cafeteria
at school to get som snacks and
quick food. The food at the
cafeteria is very expensive,
so she brings up her
Smart Card app on her phone.
She can see that she can´t buy
food from the cafeteria,
since she has already used
up her limits for card uses at
the cafeteria.
She then goes home to eat there instead.


Generating Ideas

After all the data we had gathered from the empathy phase, and the clear problem definition we were left with after the definition phase, we were ready to start on the ideate phase. The end goal in this phase is to be left with one good idea, that we can further work with, and hopefully will solve the problem we have earlier defined as our problem definition.

As a group we sat down and started coming up with as many ideas as possible. We wrote each of the ideas down on sticky notes. One idea for each sticky note. We came up with many ideas, but we could see that most of the ideas was an app of some sort.

We then startet hanging all the ideas on the wall, to easily see all of them, and also to see if we have come up with the same idea several times. We actually had done just that, so we removed the ideas that were too similar to eachother.

This process was a very exciting one, and it was interesting to see the many different solutions to our problem. However most of the ideas we came up with was impossible to go further with, or didn´t really solve the problem at hand.

The next step in the process is the selection process!