2. Define your research questions

Which method we selected and why

We decided to use the method with an affinity diagram as it was the best solution for our problem, because an affinity diagram is open and lets us share what the different group members think of the topic question. Affinity diagram makes it easier to discover relationships among our ideas and to recognise their similarities.

An empathy map could also be used as a method for defining the problem statement, but that method focuses more on the user him/herself.


How we applied the method selected

First we agreed on our question for the Affinity diagram, which ended up being: What can be improved with online socializing among young adults?

When we had our question set, we started writing down some pieces of data on our computers individually. We wrote down words and sentences that answered the set topic question. After that we gathered and shared our pieces of data with each other. Some of our ideas were similar and these got grouped together. Eventually we ended with seven different groups of ideas.

The next thing we did was putting a label on each group. Then we developed a new card on each group/category with a short description about each group’s content. Finally we put everything in a document in an online mapping tool (Lucidchart), and we included name, description and individual content elements as seen below.

Our affinity diagram:


Please visit link for better quality (https://imgur.com/a/l6tzSjH):


The results of our affinity diagram

The groups we ended up with in our affinity diagram were bullying, anonymity, curiosity, addiction, loneliness, security and pressure. Each of these categories had their own ideas or data pieces. 

What we found out after creating our affinity diagram was that it’s very easy to bully others as you can’t see their faces in real life. To prevent online bullying, one could add a built-in filter on the different social medias and platforms that gives a warning or deletes a comment or message if it’s includes certain words or sentences that may be offensive to someone.

Another thing we found out from our diagram was that we think it is too easy to be anonymous online, because of the possibility of having a fake name with nothing attached to your profile. Therefore it should be more strict requirements when registering a new account for different social platforms, for example by having to link your profile with bankID. In this way, all profiles are linked with the ID of real persons.

Further in to the diagram we wrote about stalking and how it is easy to find information about someone while stalking across several platforms. This could in the worst case scenarios lead to blackmailing of the victims.

With all the technology today it is very easy to become addicted, and spend several hours a day using technology. It is also easy to feel lonely, because one may sit home alone chatting with someone online which result in less face-to-face-interaction. 

The development of technology has also made it difficult to secure all your data online and control who sees it.

Social media as a part of online socializing today contribute on making body, shopping and popularity pressure. Therefore, among other things, it shouldn’t be allowed arranging competitions to get more followers when this only contributes to making pressure on having as many followers as possible. 


A clear definition of the problem that we will work with from now on

We were unsure what problem we wanted to work with from now on. Therefore we made an illustration of all the positive and negative sides we got from our literature search, expert interview and cultural probes about our topic. 

Our illustration:

Please visit the following link for better quality (imgur.com/9BlQWsQ.png)

Here we looked into if we got any conflicts between our data collected from the literature search, interview and probes. The only conflict we found were that loneliness fitted in both negative and positive sides, as the data found in the literature research about loneliness said one thing, and the interviewee said the opposite. On the other hand we wanted to find a problem that we knew we could come up with a solution for. Therefore we ended up choosing isolation among students as our main problem. Therefore our problem statement is as follows:

How can a technological solution help students at Østfold University College to feel more included in real life socializing? (see the end of blogpost «3.1 Generating Ideas» for updated problem statement)

Dette innlegget ble publisert i 2. Define. Bokmerk permalenken.